Blitz 26 | Campaign Explainer + Strategy Guide for December – Early January

Blitz 26 is your eight-week strategic marketing and community engagement campaign designed to give you a dominant presence during the period when most agents switch off.

December is traditionally the quietest month in real estate, but that lull is exactly where your biggest opportunity lies.

While competitors go silent, you step forward with consistent visibility, community connection and smart preparation that positions you strongly for the start of 2026.

Blitz 26 focuses on creating memorable, meaningful engagement through festive community activities, smart content planning and early-year readiness.

This is about being strategic, consistent and visible at the exact moment others disappear. What you do over the next eight weeks sets the foundation for a powerful, momentum-filled 2026.

This is your moment to:

• Boost your brand awareness

• Increase visibility across social media

• Connect with your community through value-driven initiatives

• Plan your marketing early

• Prepare content, DLs, emails and campaigns ahead of time

  
  

While others rest, you rise.

Along with this email, you’ll also find templates to support your community Christmas engagement. You can print Letters to Santa for families to collect in person, email them out to your database or letterbox-drop them throughout your core suburbs.

Parents can return the letters to your Santa Letterbox, which is available for purchase, and we’ve included a matching Santa Response template so you can send personalised replies.

You can also order your DL cards now so they’re ready for the first day you’re back, giving you a head start on the competition, or if you really want to hit the ground running, you can begin dropping them in the crucial week between Christmas and New Year.

ADDITIONAL PREPARATION, ENGAGEMENT & BRAND AWARENESS IDEAS FOR AGENTS AND OFFICES

To Increase Brand Presence During December – Early January

1. Film Your January Video Content NOW

Record all your January and early-February videos in December while things are calmer.

Schedule them to publish on:

• New Year’s Day

• Week one of January

• The weekend before your first week backThis ensures you look active, strategic and ahead of the curve from day one.

  
  

2. Schedule “Welcome to 2026” Market Update Posts

Create branded tiles and reels covering:

• Buyer expectations for early 2026

• Seller preparation tips

• Q1 outlook

• Listing teasersThis positions you as an active voice long before other agents return.

  
  

3. Pre-Write Your First 3 Email Newsletters for 2026

Prepare early:

• A New Year’s update

• A “Thinking of Selling?” message

• A “Property Health Check” invitationYour database stays warm and connected even while you’re off.

  
  

4. Prep and Print Your New Year DLs Early

Get your DLs printed in December so you can:

• Drop them between Christmas and New Year when people are home

• Or have them ready for your first day backThis window consistently performs better than almost any other part of the year.

  
  

5. Run a “Back to School” Stationery Giveaway

Launch mid-January with giveaways such as:

• Backpacks

• Lunchboxes

• Water bottles

• School supply vouchersParents love this and engagement is strong across all platforms.

  
  

6. Create a “Local Summer Guide”

Produce a guide showcasing the best local:

• Parks

• Swimming spots

• Dog beaches

• Ice-cream shops

• School holiday ideasShare it between 26–31 December when families need inspiration.

  
  

7. Launch a Suburb Snapshot Report

Create a one-page report showing:

• Median prices

• Days on market

• Listing volumes

• A simple 2026 outlookRelease this early January to become the first agent providing insights for the year.

  
  

10. Promote Your “2026 Property Goals” Checklist

Build a downloadable checklist featuring:

• Decluttering tasks

• Maintenance reminders

• Financial planning steps

• Home preparation ideasPerfect for early January when homeowners are goal-setting.

  
  

12. Create a “Things to Do This Summer” Reel Series

Film six to ten quick reels featuring:

• Local attractions

• Summer activities

• Hidden gemsSchedule these across January to maintain community-focused engagement.

  
  

13. Create Your “Coming Soon for 2026” Campaign

Tease your upcoming:

• Listings

• Services

• Community projects

• Office initiativesThis builds momentum and excitement before the market ramps up.

  
  

14. Update Your Website Before January

Refresh:

• Your team profiles

• Testimonials

• Sold listings

• Suburb guides

• Lead magnets

• Market pagesA 2026-ready website signals professionalism and preparedness.

  
  

15. Build and Schedule Your Entire January Social Calendar

Use December downtime to pre-build:

• Four weeks of reels

• Four weeks of tiles

• Tips

• Insights

• Community postsComplete consistency without January stress.

  
  

16. Launch a “New Year, New Home?” Campaign

From 2 January, promote:

• Property health checks

• Appraisals

• Strategy sessionsThis captures high motivation levels at the start of the year.

  
  

Blitz 26 in One Sentence

Blitz 26 turns the quietest period of the year into your biggest advantage, using strategic planning, festive engagement and smart content scheduling to ensure you launch into 2026 with momentum and market presence.